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The campaign will run for one month and reach over 2,000,000 listeners nationwide.   Pegasus Airlines will also continue to advertise on local London Turkish Radio.

This follows on from the success of the Pegasus Airlines 2009 brand campaign, encompassing print, outdoor (London underground and buses) and online advertising.  Appearing for the first time on London buses in March-April, the campaign also ran across central London underground stations (Gold 16s) and websites such as www.guardian.co.uk/travel and www.cheapflights.co.uk.   

The concept behind the campaign is to create brand awareness with the slogan "Explore Turkey for Less", drive online bookings to www.flypgs.com/en and highlight the new daily service to Istanbul and onwards to North Cyprus and 15 connections across Turkey as well as the new weekly direct route to Bodrum, with prices starting from just £39.99 one-way including taxes and charges.

PR and Marketing Manager for Pegasus Airlines, Ozlem Mutluer, outlines the goal of the campaign: "to drive home our bold and dynamic message of seeing more of Turkey for Less, targeting both the energetic independent traveller as well as families and tourists who want to make their pounds stretch further when choosing their holiday this year.  Pegasus offers affordable flying to Turkey and North Cyprus, which are both outside the Euro-zone". 

Pegasus Airlines has also been breaking frontiers in Turkey, as the most tracked Turkish company on Twitter with its March-April 'Fly Me' campaign giving away a flight a day.  Within just 2 weeks of starting the campaign, Pegasus had picked up more than 1000 'followers'.

The UK integrated brand campaign is coordinated by Redmint Communications, encompassing PR, advertising, digital, sponsorship and marketing activities.